Paid Ads

Reach the right audience. Pay less for every customer.

CRO-led media buying and creative on Meta and Google. We treat ad accounts like experiments and we build the landing pages too, because the click is only half the job.

Partner & platforms
The work, live

What the account looks like when budget stops leaking.

Structured creative rounds, honest measurement, and landing pages that hold the click. Losers get paused, winners get scaled, and the numbers are read against revenue.

Cutting acquisition cost by a fifth at $50k per month ad spend frees $10k every month, before any scale.

Budget follows winnersLive
Hook: UGC demo
CPA $29
Hook: problem first
Hook: founder story
Static: offer card
Static: press quote

round 3 · losers paused, winner scaled

Acquisition costLive

weekly CPA · same budget, more customers

Sharper creative, sharper targeting and converting landing pages are built to bring acquisition cost down, so the same budget can buy more customers.

What you get

Everything included. One team.

Creative strategy and ad production
Meta and Google campaign management
Landing pages designed and built to convert
Structured creative testing, not spray and pray
Audience and offer research
Reporting tied to acquisition cost and revenue

How it runs

1. Account audit

We review your ad accounts, creative, tracking and landing pages, and find where budget is leaking.

2. Fix the foundation

Tracking, account structure and the landing pages your best campaigns deserve, before scaling spend.

3. Creative testing

A steady pipeline of ad concepts tested in structured rounds, so winners are found on purpose.

4. Scale what works

Budget flows to proven audience and creative combinations, and the numbers are reported against revenue.

The same team behind these wins.

+25.3%
conversion rate

Sticky add-to-cart on product pages

DTC cookware brand, EU · 91% significance

+13.5%
conversion rate

Volume discount display on PDP

Home & garden brand, EU · 96% significance

+5.8%
conversion rate

Quantity selector badge on PDP

Home & garden brand, EU · 86% significance

We work under NDA, so brand names stay masked. The numbers are from real A/B tests, and we walk you through the full reports on a discovery call.

Get a free ad account audit

Get a free ad account audit

Free, no strings. We run your store through CazyAI and senior eyes, then send back a concrete test plan - not a sales pitch. You keep it whether you hire us or not.

Questions, answered

Which platforms do you manage?

Meta and Google first, since that is where most ecommerce budgets live. TikTok and other channels case by case.

Do you make the ads themselves?

Yes. Concepts, copy, static and video production come from our team, informed by the same research that drives our CRO work.

Is there a minimum ad spend?

The model works best from around $10k per month in spend. Below that we would focus your budget on conversion first, and we will say so.

Why does a CRO company run ads?

Because ads and conversion are one system. Sending better traffic to pages we are also testing means the same spend produces more revenue at both ends.