An experimentation program that turns your traffic into revenue.
cazyweb combines 5 years of experimentation with CazyAI, our optimization engine, to find your highest-impact tests and prove the uplift is real.
CRO is not button colors or another discount.
It is getting more revenue from the traffic and spend you already have. Most CRO is opinions and slide decks. Most dev shops just ship code. We do deep research, build real experiments, and test them to significance, so you stop buying more traffic to paper over a leaky funnel.
Ecommerce, SaaS and web businesses with real traffic that want compounding revenue from what they already have, not just a redesign.
A few hours a month. We run the research, experiments, build and reporting. You approve the direction and watch the numbers move.
The cazyweb Experimentation Loop
Our repeatable system for turning traffic into revenue: deep research, real experiments, tested to significance, then compounded. A disciplined loop, not a bag of tricks.
Research and data
Quant analytics, qualitative voice-of-customer, heuristics, AI modeling and neuromarketing. We learn why your visitors do not convert before we touch anything.
Hypothesis and prioritization
Every idea becomes a testable hypothesis, scored by impact and effort. We test the biggest levers first, not opinions.
Build and QA
Our in-house full-stack, Shopify and AB-test engineers ship the variant properly, across devices, with no flicker and no broken tracking.
Test to significance
We run the experiment until it reaches real statistical significance, measured in Intelligems and GA4. No guessing, no calling it early.
Verified impact and scale
Winners ship, results are verified, and we feed the learning into the next test and into your paid, email and creative funnel.
What our experiments actually look like.
Real research, real tests, read out the way our team reads them: winners detected, significance proven, funnels and compounding lift, not opinions in a slide deck.
n=21,800 · p=0.02 · winner promoted
control vs variant · p < 0.05
visit → click → add → buy
six months · 24 tests · compound vs linear
Our best work is under NDA. Our numbers aren't.
How much revenue is hiding in your ecommerce funnel?
Move a slider for traffic, add-to-cart rate, conversion rate or AOV and watch your revenue recompute live. Then get tailored ideas to actually lift it.
Real tests. Real significance.
Client names withheld.
These are live A/B test results from our CRO program, measured with Intelligems. The numbers are real. The brands are agency-partner and white-label clients, so we describe them but never name them.
Sticky add-to-cart on product pages
Volume discount display on PDP
Quantity selector badge on PDP
Above-the-fold product page redesign
Product trust tags on PDP
Trust section on product pages
Every winner is measured to statistical significance in Intelligems before we count it - and before we bill on performance. Results shown are per-variant lift over control.
We work under NDA, so brand names stay masked. The numbers are from real A/B tests, and we walk you through the full reports on a discovery call.
Hire a dev shop, you get code. Hire us, you get a money machine.
Whatever we make for you is engineered to convert from day one, because the people making it are experimentation experts, not executors.
Conversion-engineered builds
Hire a dev shop and you get code. Hire us and you get a store engineered to sell from day one, built on the same research that powers our tests.
Conversion-engineered design
A design studio hands you pretty pixels. We design from customer research and validate it with experiments, so the work earns, not just looks good.
AI and automation that compounds
AI modeling, automation and custom tools that find more wins faster and remove the busywork between tests.
Our own experimentation platform
We run your program on a platform we built in-house, so research, tests, reporting and your full funnel live in one place.
CRO agencies test. Dev shops build. We do all of it, with proof.
| Capability | cazyweb | Typical CRO agency | Dev shop | Design studio | Freelancer | In-house hire |
|---|---|---|---|---|---|---|
| Full funnel (ad to checkout) | Yes, CRO-led media, email and creative | On-site testing only | No | No | Rarely | Only if you hire many roles |
| Robust research (AI + neuromarketing) | Yes | Mostly basic A/B tests | No | Limited | Limited | Depends on hire |
| In-house build engineering | Yes, full-stack and Shopify | Outsources the build | Yes, but no CRO | No | One person | Costly to staff |
| Statistically verified uplift | Yes, Intelligems and GA4 | Sometimes | No | No | Rarely | If tooled |
| Performance fee (shared risk) | Yes | Rarely | No | No | No | Salary regardless |
A CRO-led growth team, not bolted-on CRO
Researchers, data scientists, full-stack and Shopify engineers, designers, and a CRO-led media buyer, email marketer and creative strategist. Depth is the moat.
Researchers and analysts
Quant, qualitative, heuristics and AI modeling.
Data scientists
Significance, sample size and revenue modeling.
Full-stack, Shopify and AB-test devs
Variants built properly, fast, with clean tracking.
Designers and creative strategists
CRO-led design and creative, not decoration.
CRO-led media buyer
Paid traffic informed by real customer knowledge.
CRO-led email marketer
Lifecycle that converts the funnel you already paid for.
What the engagement looks like
Clear deliverables, a steady testing cadence, and reporting you can trust.
Onboarding and access
We plug into your analytics, store and tooling, align on goals and your primary metric, and set the testing roadmap.
Research sprint
Deep quant and qualitative research, heuristic audit and AI modeling to surface the highest-value hypotheses.
Testing cadence
A continuous flow of experiments, built and QA-d in-house, each run to significance. You see every test and its result.
Reporting and review
Clear reporting on verified uplift and revenue impact, plus what we learned and what we test next.
Scaling the program
We widen winners across the funnel, feed learnings to paid, email and creative, and compound the gains.
Tested to significance
Every experiment runs until it reaches real statistical significance.
Measured in Intelligems and GA4
Revenue-per-visitor and conversion, verified, not vanity metrics.
Performance fee aligned
When you make money, we make money. We share the risk.
Ways to work with us
Qualify for the performance program and we only get paid on proven uplift. Or run CRO as a subscription, with design and dev execution included either way.
We grow your revenue and only get paid on the uplift we prove.
For brands doing 1,000+ orders or $250k+ in monthly revenue
The performance plan plus every channel, run as one compounding program.
Typically adds up to 10% more revenue from the customers you already own.
A senior design and dev team on tap. Included in every plan above.
What clients say
“I'm very happy I trusted my gut and decided to work with Bhaskar. Together we were able to completely redefine my stores user experience, increase conversion rate, and 3x LTV by adding subscriptions. He also 2x'd my stores speed without any band-aid fixes.”
“Bhaskar Roy is an incredibly talented data analyst and UI/UX designer. Thanks to Bhaskar and his colleagues, our sales have increased by 140% (more than doubled) in the days during and after Black Friday.”
“Bhaskar has a real knack for coming up with sophisticated UX solutions for complex website problems. He not only follows the briefs he's given, but also adds his own unique touch that takes the final product to another level.”
Get a free CRO audit
Get a free CRO audit
Free, no strings. We run your store through CazyAI and senior eyes, then send back a concrete test plan - not a sales pitch. You keep it whether you hire us or not.
Questions, answered
Is CRO just changing button colors?
No. CRO is getting more revenue from the traffic and ad spend you already have. We do deep research, build real experiments and test them to significance across your whole funnel, not cosmetic tweaks.
Do you only work with Shopify or ecommerce?
No. We run experimentation programs for ecommerce, SaaS and apps, and web products. The method is the same: research, hypothesis, test, verified impact.
How much does a CRO program cost?
Program fees are tailored to your traffic, goals and scope, and we discuss them on the discovery call. Many engagements include a performance fee, so when you make money, we make money.
How is this different from your Subscription?
The CRO program is our experimentation service. Subscription is a separate product for ongoing design, development and analytics execution at a flat monthly rate. You can use either or both.
How fast will I see results?
We start research in week one and have experiments running shortly after. Tests run until they reach significance, so timelines depend on your traffic, but you see progress from the first sprint.
How do you prove the uplift is real?
We measure in Intelligems and GA4 and only call a test a win when it reaches statistical significance. You get the numbers behind every result.
Turn the traffic you already have into revenue.
Book a discovery call. We will look at your funnel live and show you the biggest testable wins, then talk through how a program would work for you.