Product Optimization
App CRO and in-product experimentation for web apps, SaaS and mobile. We optimize the product itself - onboarding, activation, funnels and retention - for the metrics that compound: more users reaching value, converting to paid, and staying.
What's included
Everything the engagement covers.
Onboarding & activation
Get more new users to their aha moment faster - streamlined signup, setup and first-value flows.
In-product experimentation (app CRO)
A/B test flows, paywalls, pricing pages and feature gates inside the product, not just marketing pages.
Funnel & conversion
Optimize the signup → activation → paid journey, plus upgrade and expansion paths within the app.
Retention & engagement
Feature adoption, re-engagement and churn reduction - keep users active and growing in value over time.
How it works
Instrument & audit
Set up product analytics and map the real user journey to find where activation and retention leak.
Hypotheses
A prioritized backlog of product experiments ranked by expected impact and effort.
Build & experiment
We build the variants and run them as real in-product A/B tests - shipped, not mocked.
Measure & iterate
Read each result against the baseline metric and feed the learning back into the roadmap.
Ready to turn this into revenue?
Book a call and we'll map the first wins for your store - no obligation.
Start a project