Field notes on conversion, ecommerce, AI and the software we build to ship faster.
Dark patterns make your conversion rate go up and your business go down. Why deceptive CRO wins the test, loses the customer, and now invites regulators, plus the honest alternative.
Ideas are commoditized, and AI made them cheaper. Execution is the multiplier that decides everything. Why your best research, tests, and offers are worth $0 without it.
Most business advice is reasoning by analogy: a slightly worse copy of what already exists. First principles thinking is a founder’s only durable edge. How to actually use it.
Copying competitors, gut-led calls, and cherry-picked data are how brands lose fortunes. Why every big decision is an experiment, and how to price the downside.
The "agents replaced my whole company" narrative is marketing, not reality. What running an AI-native agency actually teaches you: people first, infrastructure before agents, process before skills.
Inside the production AI agents that run our agency: a 20-tool operations assistant, sandboxed design and code agents, and the guardrails that make them trustworthy.
How we structure teams of specialized AI agents to run growth and CRO work - the orchestration patterns, the failure modes, and when one agent is still the right call.
The honest rundown of the top A/B testing platforms in 2026, after a year of big shifts: Google Optimize is gone, VWO and AB Tasty are merging, and Statsig now belongs to OpenAI.
Shopify finally shipped native A/B testing in 2026 - so do you still need an app? The honest guide to Shopify A/B testing: Rollouts, Intelligems, Shoplift, Visually and more.
A plain-English deep dive into statistical significance: what it means, p-values and confidence, frequentist vs Bayesian, and the mistakes that make most "winning" tests fake.
Test duration is math, not a guess. It comes from your baseline rate, the effect you want to detect and your traffic - plus the "test bandwidth" that limits how many tests you can run a year.
You can only run so many tests a year, so picking the right ones is everything. How to score a test backlog with PIE and ICE, ground it in research, and stop testing things that never mattered.
Design thinking is not sticky notes and workshops. It is a research-led process for solving the right problem: empathize, define, ideate, prototype, test.
Most redesigns fail because they start with opinions about how a page should look. Design thinking starts with the customer, which is exactly why it moves revenue.
A design sprint compresses months of debate into a week. Prototype the idea, test it with real users, and learn whether it is worth building before engineering starts.
Everyone wants a benchmark. The honest answer is that "a good conversion rate" depends on your traffic, price and category, and chasing an average is the wrong goal.
Conversion optimization is not just for ecommerce checkouts. For lead-gen and B2B, the same discipline applies to forms, qualification and the path to a booked call.
The best test ideas do not come from guesswork. They come from understanding how people actually decide. Here is how behavioral science feeds a serious CRO program.
A clear breakdown of what headless Shopify actually costs to build and maintain, the hidden ongoing expenses, and when a fast theme plus CRO returns more for far less.
Conversion rate optimization is not just an ecommerce tactic. Here is how experimentation works for SaaS and apps, where the leaks actually are, and what to test first.
Most CRO stops at the website. Real gains come from optimizing the whole funnel, from ad to landing to checkout, with one team that owns the customer knowledge.
A chatbot answers questions. An AI agent does the work. Here is how to tell which one your business actually needs, and when a custom build beats another SaaS subscription.
Headless Shopify promises speed and freedom, but it is not free. Here is when going headless actually pays off for a store, and when a fast theme is the smarter call.
Most CRO is a deck of opinions. A real conversion rate optimization agency runs tests, reaches significance, and grows revenue you can measure. Here is how to spot one.
SaaS is the default answer, until the subscriptions and the workarounds add up. Here is how to know when building a custom internal tool is the cheaper, faster call.
Turning down work because you are at capacity is expensive. Here is how agencies add senior design and development capacity, under their own brand, without the cost and risk of hiring.
You are too close to your own site to see what is costing you customers. A UX audit finds the friction you have gone blind to, and turns it into a ranked list of fixes worth real revenue.
Your Shopify store leaks revenue at the product page, the cart, and checkout. These are the changes that actually lift conversion rate, and how to prove each one before you ship.
Hiring a designer is a slow, fixed bet. A design subscription is senior work on tap, paused when you do not need it. Here is which one actually fits how your work arrives.
A slow store loses rankings and sales in the same second. Here is how Core Web Vitals drag down both, and exactly what to fix to win them back.
A "winner" that never reached significance costs you more than running no test at all. Here is how to run ecommerce A/B tests you can trust, and the mistakes that fake a victory.
A vendor ships tasks and invoices them. A growth partner owns your revenue number. Here is how to tell which one you are about to hire, and the questions that expose the difference.
Buying more traffic is the expensive way to grow. Conversion rate optimization (CRO) makes the visitors you already pay for worth more. Here is how it works, from the math to the method.
