See the revenue hiding in your store's funnel.
Built for ecommerce stores. Move a lever, watch your revenue change, and get tailored ideas to actually lift it, using the same levers we test for clients every day.
Of the people who add to cart, how many complete the order. A healthy store sits at 30-50% here, which is why this is not your store-wide CVR.
Store CVR = 8% add-to-cart × 35% cart conversion = 2.80% of visitors place an order.
How it works
Add your store
Enter your URL and your starting numbers (or use ours) to model your funnel.
Move the levers
Raise traffic, add-to-cart rate, cart conversion rate or AOV and watch revenue recompute live.
Get the ideas
Drop your email and we send tailored CRO ideas for the levers you raised, within the hour.
Questions
How does the calculator work?+
It models monthly revenue across your funnel: traffic, add-to-cart rate, cart conversion rate and average order value. Traffic x add-to-cart rate gives you carts, carts x cart conversion rate gives you orders, and orders x AOV gives you revenue. Raise any lever above your starting point and you see exactly how that change flows through to revenue per visitor and total revenue.
Is the cart conversion rate the same as my store conversion rate?+
No. The cart conversion rate is one step of the funnel: the share of add-to-carts that end in a paid order, which is usually 30-50%. Your store-wide conversion rate is the two steps multiplied together (add-to-cart rate x cart conversion rate), and the calculator shows it as "Store CVR" in the results. So 8% add-to-cart and 35% cart conversion is a 2.8% store CVR.
Why can I only increase the sliders?+
The point is to show the upside hiding in your existing funnel. Every lever models "what if we improved this", so you can see which improvement is worth the most before you spend a cent.
What do I get when I enter my email?+
A tailored set of CRO ideas for the specific levers you raised, sent to your inbox within an hour. They are the same levers we test for clients every day, not generic tips.
Is this a real estimate of my revenue?+
It is a model, not a promise. Use it to compare levers and size the opportunity. The real numbers come from research and A/B tests on your actual store, which is what our CRO program does.
Free tool
A/B Test Calculator
Check statistical significance, plan sample size, and simulate outcomes before you trust a test result.
Want us to find these wins for real?
A calculator sizes the opportunity. Our CRO program proves it, with research and A/B tests measured to statistical significance on your store.