Shopify CRO that turns traffic into revenue.
We optimize Shopify and Shopify Plus stores the right way: research, controlled A/B tests, and theme-level engineering that actually ships. Not an app you install and forget.
CRO built for how Shopify actually works.
Shopify is its own world: themes and Liquid, sections and blocks, the cart drawer, checkout extensibility on Plus, and an app stack that quietly bloats every page. Generic CRO advice ignores all of it. We optimize inside the platform - product and collection templates, cart and checkout, and the bundle, subscription and upsell apps (Rebuy, Loop, Recharge) that shape your AOV.
And because we build Shopify, winning variants are engineered into your theme as real sections and blocks - version-controlled, app-light and merge-safe - or into your Hydrogen storefront. We test with Shopify-aware tooling like Intelligems that splits traffic and reads revenue per variant at the store level, so a change only reaches your live theme once it has paid for itself.
What you actually get
PDP, cart & checkout
We focus on the templates that move Shopify revenue: product, collection, cart drawer and (on Plus) checkout extensibility.
Shopify-native testing
Experiments run through Intelligems and Shopify-aware tooling that reads revenue and AOV per variant - not page-builder swaps pushed live on a hunch.
App-bloat & speed
We audit your app stack and Core Web Vitals, because a heavy theme leaks conversions before any test can help.
We ship into the theme
Winning variants are engineered into your Liquid theme or Hydrogen build properly - not bolted on with a third-party page builder.
How an engagement runs
Store teardown
A heuristic and analytics review of your Shopify funnel to find the highest-leverage pages and friction points.
Test backlog
A prioritized backlog of PDP, cart and checkout experiments scored by impact, confidence and effort.
Run experiments
We build and launch clean A/B tests with correct traffic splits and z-score-aware significance tracking.
Ship & repeat
Winners get engineered into your live theme. Losers inform the next hypothesis. The program compounds.
Real tests. Real significance.
Client names withheld.
These are live A/B test results from our CRO program, measured with Intelligems. The numbers are real. The brands are agency-partner and white-label clients, so we describe them but never name them.
Sticky add-to-cart on product pages
Volume discount display on PDP
Quantity selector badge on PDP
Above-the-fold product page redesign
Product trust tags on PDP
Trust section on product pages
Every winner is measured to statistical significance in Intelligems before we count it - and before we bill on performance. Results shown are per-variant lift over control.
We work under NDA, so brand names stay masked. The numbers are from real A/B tests, and we walk you through the full reports on a discovery call.
Common questions
What is Shopify CRO?
Shopify CRO is conversion rate optimization applied specifically to Shopify stores: improving product pages, collections, cart and checkout through controlled A/B testing so more of your traffic converts into revenue.
Which tools do you use for Shopify A/B testing?
We commonly run tests through Intelligems, which integrates cleanly with Shopify and gives z-score-aware significance and revenue reporting. We pick tooling to fit your stack and test design.
Will CRO slow my Shopify store down?
It should do the opposite. We watch Core Web Vitals and trim app bloat as part of the work, because a slow store quietly kills conversions before any test can help.
Do you work with Shopify Plus and checkout extensibility?
Yes. We work across Shopify and Shopify Plus, including checkout extensibility, and engineer winning experiments into the theme or headless build properly.
Do you just advise, or do you implement?
We implement. We are a build team as much as a CRO team, so winning tests ship into your live store clean rather than waiting on a separate developer.
Make your Shopify store earn more per visit.
Book a 30-minute Shopify CRO call. We will review your store live and show you the product, cart and checkout tests with the most upside.
Book a Shopify CRO Call