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A benefit icon row directly under the add-to-cart button
A short row of icon-and-label reassurances (free shipping, warranty, easy returns) sits beneath the add-to-cart, not in a policy page.
What it is
A short row of icon-and-label reassurances, for example free shipping, lifetime warranty and easy returns, sits directly beneath the add-to-cart button rather than being left to a shipping or returns policy page the shopper has to go find.
Why it works
The moment after a shopper considers the button is when the unspoken risks surface: what if it does not fit, what if it breaks, what if returns are a hassle. Answering those at the button removes the last hesitation at the exact point of decision, instead of after the shopper has left to check.
How to test it
- Hypothesis
- A benefit icon row under the add-to-cart will lift add-to-cart rate by neutralising the top purchase objections at the decision point.
- Primary metric
- Add-to-cart rate (product page sessions)
- Guardrail metric
- Returns rate, to confirm the reassurances are accurate and not over-promising
Want this tested on your store?
We run the experiment, call the result honestly, and get paid on what it adds.
See the performance program