Offer a style quiz as the primary homepage CTA for a fit-uncertain category
Start with a quiz sits as the first, most prominent button in the hero, ahead of a plain shop-the-catalog link, guiding an unsure shopper toward a short set of questions instead of a full catalog.
What it is
The hero headline is paired with two buttons: a primary "Start with a quiz" and a secondary "Shop eyeglasses", plus a smaller "Shop sunglasses" link. The quiz asks a handful of questions about face shape and style preference and returns a short, personalized set of recommended products.
Why it works
In a category where the product itself is hard to evaluate from a photo alone, a full, unfiltered catalog is genuinely intimidating to a first-time shopper who doesn't know where to start. Putting the quiz ahead of the plain shop link tells that shopper there's a faster, easier path than browsing everything themselves, and it turns an overwhelming decision into a short series of easy ones.
How to test it
- Hypothesis
- Making a style quiz the primary homepage CTA will lift purchase rate among new visitors, because shoppers who don't know where to start get a guided shortlist instead of an intimidating full catalog.
- Primary metric
- Purchase rate among new homepage visitors
- Guardrail metric
- Homepage-to-shop clickthrough rate, which could fall if shoppers who already know what they want get funneled into an unwanted quiz instead of a direct path to the catalog
Related ideas
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