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An ingredient breakdown with what each one does
Every ingredient gets its own card explaining what it does and a citation, so the formula reads as considered and evidence-backed rather than a bare list.
What it is
Each ingredient in the formula gets its own card with a one-line role, a short explanation and a citation (for example a PMID), turning the ingredient list into an evidence-backed argument.
Why it works
Naming what each ingredient does, with a source, signals a considered formula and builds belief in the claims, which a bare ingredient list on the label cannot do.
How to test it
- Hypothesis
- An ingredient breakdown with roles and citations will lift add-to-cart rate for a formula-led product by making it read as evidence-backed.
- Primary metric
- Add-to-cart rate (product page sessions)
- Guardrail metric
- Scroll depth to the section
Related ideas
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