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Put an in-use, on-body shot in the first gallery slides
An in-use or on-body shot appears in the first few gallery slides, answering fit and appearance before they become reasons to leave.
What it is
An in-use or on-body shot, for example the product worn, appears in the first few gallery slides rather than only flat product photography further along.
Why it works
Shoppers silently ask how something looks in real life and whether it will fit them. An early in-use shot answers that before it becomes a reason to leave, which flat packshots cannot do.
How to test it
- Hypothesis
- Placing an on-body in-use image in the first gallery slides will lift add-to-cart rate by answering fit and appearance early.
- Primary metric
- Add-to-cart rate (product page sessions)
- Guardrail metric
- Fit-related return rate
Want this tested on your store?
We run the experiment, call the result honestly, and get paid on what it adds.
See the performance program