Product pageDesktopTrust
A full reviews section with a rating distribution
The reviews block leads with the total count, average stars and a 5-to-1-star distribution histogram, then a summary of what customers say and the reviews.
What it is
The reviews section leads with the total review count and average star rating beside a distribution histogram (how many 5, 4, 3, 2 and 1 star), followed by a short summary of what customers say and the individual reviews with a Write a Review call to action.
Why it works
The distribution bars let a skeptic see the shape of opinion at a glance, not just an average, and a large honest count with a visible spread reads as more credible than a lone 4.8, which builds trust before the shopper reads a single review.
How to test it
- Hypothesis
- Leading the reviews section with a count and a rating distribution will lift add-to-cart rate by making the social proof more credible and scannable.
- Primary metric
- Add-to-cart rate (product page sessions)
- Guardrail metric
- Reviews-section scroll depth and engagement
Related ideas
Want this tested on your store?
We run the experiment, call the result honestly, and get paid on what it adds.
See the performance program