Product pageDesktopTrust
A row of real customer photos with their own quotes
Circular customer photographs of the product in real homes, each with stars, a quoted headline and a sentence in the customer's own words.
What it is
A row of real customer photographs (the product in use in their own homes), each with a star rating, a short quoted headline and a sentence in their own words, fills the social-proof slot instead of stock imagery.
Why it works
Real, slightly imperfect customer photos read as evidence in a way studio photography cannot, and pairing each face with a specific quote makes the proof concrete rather than an aggregate score.
How to test it
- Hypothesis
- Replacing stock social proof with real customer photos and quotes will lift add-to-cart rate by making the proof feel genuine.
- Primary metric
- Add-to-cart rate (product page sessions)
- Guardrail metric
- Section engagement
Related ideas
Want this tested on your store?
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