Live/Course/Beginner/4 Weeks

CRO Basics

Master the fundamentals of Conversion Rate Optimization. Learn how to turn traffic into revenue through data-driven experiments.

$199

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You already have the traffic. You just lose it at checkout.

Most brands burn money buying more clicks when the real problem is that the visitors they already have do not convert. CRO Basics teaches you the exact process we use on client stores to find leaks, form a hypothesis, and run an A/B test that actually proves what works. No guesswork, no "best practices" you copied from a Twitter thread. You will learn how to read the numbers, prioritize the changes that move revenue, and ship experiments you can trust. By the end you can audit any landing page or product page and know precisely where the money is leaking and what to test first.

Lessons

What CRO actually is (and why "more traffic" is the wrong fix)

The conversion funnel: where visitors drop and why

Reading the data: GA4, heatmaps, and session recordings

Finding friction: the 7 most common conversion leaks

Writing a hypothesis that is testable, not a hunch

A/B testing 101: control, variant, sample size, significance

Prioritization frameworks (ICE and PXL) so you test what matters

Product page and checkout optimization essentials

Avoiding false wins: statistical significance made simple

Building a repeatable experiment roadmap

and more!

Live classes + Community

$199

Live, hands-on classes & workshops
Session recordings & study materials on the cazyweb Learn platform
Private community access

Join over 8,000 community members!

Refund policy

If you're unsatisfied with your purchase, you can request a full refund by emailing [email protected]. To be eligible, you must not have accessed more than 30% of the course materials.

Testimonials

"I stopped guessing. The hypothesis framework alone paid for the course in the first test we ran on our PDP."

DTC founder, skincare

"Finally understood why our old A/B tests were lying to us. Significance clicked in one lesson."

Growth lead, EU apparel brand

Final step

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