Live/Course/Advanced/3 Weeks

Advance GA4 Tracking

Go beyond page views. Implement custom events, server-side tracking, and complex funnels in Google Analytics 4.

$99

Need help? [email protected]

Advance GA4 Tracking

If your tracking is wrong, every decision after it is wrong too.

GA4 is powerful and confusing in equal measure, and most stores have it set up badly: events firing twice, conversions misattributed, funnels that quietly lie. When the data is wrong, you optimize toward the wrong thing. This advanced course gets your measurement foundation right. You will implement clean custom events through Google Tag Manager, set up server-side tracking to survive ad blockers and iOS privacy changes, build funnels and explorations that answer real questions, and connect GA4 to BigQuery for analysis GA's interface cannot do. Built for marketers, analysts, and developers who need data they can actually trust.

Lessons

01

GA4 vs Universal Analytics: the event-based model explained

02

Google Tag Manager setup done properly from scratch

03

Custom events and parameters that map to real business questions

04

Ecommerce tracking: purchases, items, and revenue accuracy

05

Server-side tagging to beat ad blockers and iOS privacy

06

Consent mode and privacy-compliant measurement

07

Building funnels, paths, and exploration reports

08

Attribution models and what they really tell you

09

Connecting GA4 to BigQuery for advanced analysis

10

Debugging: catching double-fires and broken conversions

and more!

Live classes + Community

$99
  • Live, hands-on classes & workshops
  • Session recordings & study materials on the cazyweb Learn platform
  • Private community access

Join over 8,000 community members!

Refund policy

If you're unsatisfied with your purchase, you can request a full refund by emailing [email protected]. To be eligible, you must not have accessed more than 30% of the course materials.

Testimonials

"Found out half our conversions were double-counting. Fixed it in week one and our reporting finally matched Shopify."

Ecommerce analyst

"Server-side tagging recovered roughly 18% of events we were losing to ad blockers. Worth the price ten times over."

Performance marketer, DTC

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