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What we do

CRO for Ecommerce

CRO is not button colors or another discount. It is getting more revenue from the traffic and ad spend you already have. We run a research-led program for ecommerce brands: deep customer research, data analytics, A/B testing to statistical significance, a clear strategy, and an ongoing growth engine. You see every test and the verified uplift behind it.

  • More revenue from the same traffic and ad spend
  • Verified uplift, measured to statistical significance
  • A compounding growth program, not one-off tweaks
Our services
In motion
Brand & DesignDesign
Web & ShopifyDev
CRO & TestingCRO
AI AutomationAI
Workflow & ToolsOps
5disciplines, one team
Our edge

Why teams pick cazyweb for this.

A real team, not freelancers

A 20+ person team of researchers, data scientists, engineers and designers who work together every day, not one contractor stretched thin.

Engineered to convert

Everything we ship is CRO-led, so it is built to make you money from day one, not just to look good in a portfolio.

Proven, verified results

We measure with statistical significance in Intelligems and GA4. Real outcomes like +140% sales, not vanity metrics.

One team, end to end

Research, design, build and growth under one roof. Your outsourced tech team, accountable for the outcome.

What is included

Everything in the engagement.

01

Research and Data Analytics

Quant and qualitative research, GA4, heatmaps and session analysis to find exactly where you lose revenue.

02

Experimentation

Hypotheses built into real A/B tests, measured in Intelligems and GA4, called only at statistical significance.

03

CRO Strategy

A prioritized roadmap so you test the biggest revenue levers first, not random tweaks.

04

Ongoing Growth

A continuous program that compounds wins, with fees we can align to the uplift we create.

vs the alternatives

A freelancer is cheap. An agency is generic. We are the whole team, proven.

CapabilitycazywebFreelancerGeneric agencyIn-house hire
Senior multi-disciplinary teamYesOne personSometimesCostly to staff
Conversion-engineered (CRO-led)YesRarelyRarelyDepends on hire
In-house engineeringYes, full-stackLimitedOften outsourcedCostly
Verified, measured resultsYesRarelySometimesIf tooled
One accountable partnerYesLimitedVariesYes
Verified CRO Wins

Real tests. Real significance.
Client names withheld.

These are live A/B test results from our CRO program, measured with Intelligems. The numbers are real. The brands are agency-partner and white-label clients, so we describe them but never name them.

DTC cookware brand, EU 91% sig

Sticky add-to-cart on product pages

+25.3%
Conversion rate
+21.1%
Revenue / visitor
Home & garden brand, EU 96% sig

Volume discount display on PDP

+13.5%
Conversion rate
+20.7%
Revenue / visitor
Home & garden brand, EU 86% sig

Quantity selector badge on PDP

+5.8%
Conversion rate
+8.7%
Revenue / visitor
Home & garden brand, EU 88% sig

Above-the-fold product page redesign

+6.9%
Conversion rate
+5.2%
Revenue / visitor
Nordic home brand, EU Winning

Product trust tags on PDP

+13.2%
Conversion rate
+10.8%
Revenue / visitor
Minimalist homeware brand, EU Winning

Trust section on product pages

+38.0%
Revenue / visitor

Every winner is measured to statistical significance in Intelligems before we count it - and before we bill on performance. Results shown are per-variant lift over control.

We work under NDA, so brand names stay masked. The numbers are from real A/B tests, and we walk you through the full reports on a discovery call.

The process

How we work.

01

Research

Data and customer research to surface the biggest levers.

02

Hypothesis

A prioritized roadmap of testable hypotheses, scored by impact and effort.

03

Test

Variants built and QA-d in-house, then run until they reach significance.

04

Scale

Verified winners ship and the learnings compound across the funnel.

Let’s see if we’re a fit.

Book a call and we will learn about your business and goals, then show you exactly how we would approach this. No pressure, no payment to talk.