All services
What we do

Product Design

Great products start with people, not pixels. We run a research-led design-thinking process - empathize, define, ideate, prototype, test - to design digital products, apps and experiences that users love and that move your numbers. Led by a trained UX researcher (certified in product management, product design and design thinking), our work pairs real user research and journey mapping with conversion-aware interface design, so what we ship is desirable, usable and measurable, not just beautiful.

  • Products people actually want to use
  • Validated before you build, so less wasted spend
  • Design that is measurable, not just beautiful
Our services
In motion
Brand & DesignDesign
Web & ShopifyDev
CRO & TestingCRO
AI AutomationAI
Workflow & ToolsOps
5disciplines, one team
Our edge

Why teams pick cazyweb for this.

A real team, not freelancers

A 20+ person team of researchers, data scientists, engineers and designers who work together every day, not one contractor stretched thin.

Engineered to convert

Everything we ship is CRO-led, so it is built to make you money from day one, not just to look good in a portfolio.

Proven, verified results

We measure with statistical significance in Intelligems and GA4. Real outcomes like +140% sales, not vanity metrics.

One team, end to end

Research, design, build and growth under one roof. Your outsourced tech team, accountable for the outcome.

What is included

Everything in the engagement.

01

UX Research and Discovery

User interviews, surveys, journey mapping and jobs-to-be-done, so design decisions are grounded in evidence, not opinions.

02

Design Thinking Sprints

Empathize, define, ideate, prototype and test - a structured sprint that de-risks the idea before you spend on the build.

03

Product and Interface Design

End-to-end UX and UI for apps and digital products, with a reusable design system so it scales as you grow.

04

Prototype and Validate

Interactive, clickable prototypes tested with real users before a line of production code is written.

vs the alternatives

A freelancer is cheap. An agency is generic. We are the whole team, proven.

CapabilitycazywebFreelancerGeneric agencyIn-house hire
Senior multi-disciplinary teamYesOne personSometimesCostly to staff
Conversion-engineered (CRO-led)YesRarelyRarelyDepends on hire
In-house engineeringYes, full-stackLimitedOften outsourcedCostly
Verified, measured resultsYesRarelySometimesIf tooled
One accountable partnerYesLimitedVariesYes
Verified CRO Wins

Real tests. Real significance.
Client names withheld.

These are live A/B test results from our CRO program, measured with Intelligems. The numbers are real. The brands are agency-partner and white-label clients, so we describe them but never name them.

DTC cookware brand, EU 91% sig

Sticky add-to-cart on product pages

+25.3%
Conversion rate
+21.1%
Revenue / visitor
Home & garden brand, EU 96% sig

Volume discount display on PDP

+13.5%
Conversion rate
+20.7%
Revenue / visitor
Home & garden brand, EU 86% sig

Quantity selector badge on PDP

+5.8%
Conversion rate
+8.7%
Revenue / visitor
Home & garden brand, EU 88% sig

Above-the-fold product page redesign

+6.9%
Conversion rate
+5.2%
Revenue / visitor
Nordic home brand, EU Winning

Product trust tags on PDP

+13.2%
Conversion rate
+10.8%
Revenue / visitor
Minimalist homeware brand, EU Winning

Trust section on product pages

+38.0%
Revenue / visitor

Every winner is measured to statistical significance in Intelligems before we count it - and before we bill on performance. Results shown are per-variant lift over control.

We work under NDA, so brand names stay masked. The numbers are from real A/B tests, and we walk you through the full reports on a discovery call.

The process

How we work.

01

Empathize

Research the users, map the journey and find the real problem worth solving.

02

Define

Frame the problem and the opportunity so the team designs against the right goal.

03

Ideate and Prototype

Explore solutions and build interactive prototypes fast.

04

Test and Refine

Validate with real users, then iterate to what measurably works.

Let’s see if we’re a fit.

Book a call and we will learn about your business and goals, then show you exactly how we would approach this. No pressure, no payment to talk.