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Badge the recommended variant as the best seller
A Best Seller badge sits under the specific variant it describes, nudging the undecided toward a safe default while leaving every option visible.
What it is
A Best Seller badge sits under the specific variant it describes, guiding the choice without hiding any of the alternatives.
Why it works
Social proof placed exactly where the choice is made nudges the undecided toward a safe default, while leaving every other option visible so it reads as guidance rather than a trick.
How to test it
- Hypothesis
- Badging the recommended variant will lift add-to-cart rate by guiding undecided shoppers to a trusted default.
- Primary metric
- Add-to-cart rate (product page sessions)
- Guardrail metric
- Return rate, to confirm the nudge sends shoppers to a product they keep
Related ideas
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