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Label variant tiers by outcome, not just a spec number
Variants are labelled by the goal they serve (Immune, Digestive, Inflammation) instead of a bare number, so shoppers choose by what they want.
What it is
The variants are labelled by the outcome they serve, not just a spec number, for example a lower grade as Immune, a higher one as Digestive and Immune, and the highest as Inflammation Support.
Why it works
A raw spec number means nothing to a new buyer and stalls the choice. Labelling each tier by the goal it serves lets a shopper choose by what they want rather than by decoding a number they do not understand.
How to test it
- Hypothesis
- Labelling variant tiers by outcome will lift add-to-cart rate by letting shoppers choose by goal instead of an unfamiliar spec.
- Primary metric
- Add-to-cart rate (product page sessions)
- Guardrail metric
- Return and exchange rate from wrong-tier purchases
Related ideas
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