Product pageDesktopTrust
A row of named experts endorsing the product
A strip of real experts, each with a photo, title and short quote, puts credentialed third-party credibility on the page instead of anonymous praise.
What it is
A row of named experts, each with a photo, a specific title (nutritionist, team dietitian, doctor) and a one-line quote, endorses the product with credentialed, attributable third-party credibility.
Why it works
A named expert with a real title and face is far more persuasive than anonymous star ratings for a health or considered purchase, because the credibility is attributable and hard to fake.
How to test it
- Hypothesis
- An expert endorsement row will lift add-to-cart rate by adding credentialed third-party credibility a star average cannot.
- Primary metric
- Add-to-cart rate (product page sessions)
- Guardrail metric
- Bounce rate
Related ideas
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