Product pageDesktopTrustDiscovery
A filterable "real results" section by goal
A results section lets the shopper filter testimonials by their own goal (focus, energy, clarity), so the proof they see is the proof relevant to them.
What it is
A social-proof section headed by a large verified-customer count lets the shopper pick their primary goal (focus, clean energy, memory) and see the results and testimonials relevant to that goal.
Why it works
Letting the shopper filter proof to their own goal makes the testimonials feel personally relevant rather than generic, which is more persuasive than an undifferentiated review wall.
How to test it
- Hypothesis
- A goal-filterable results section will lift add-to-cart rate by showing each shopper the proof relevant to their reason for buying.
- Primary metric
- Add-to-cart rate (product page sessions)
- Guardrail metric
- Section engagement and filter interaction rate
Related ideas
Want this tested on your store?
We run the experiment, call the result honestly, and get paid on what it adds.
See the performance program