Put express wallet buttons above the checkout form, not below it
Apple Pay, Shop Pay, PayPal or similar one-tap options sit at the very top of the checkout screen, before the shopper has typed a single character into a form field.
What it is
The checkout page opens with express payment buttons, wallet options that carry a saved shipping address and card, positioned above the manual email and address form rather than as a smaller secondary option beneath or beside it.
Why it works
On mobile, typing a shipping address and card number is genuinely slow and error-prone: autocorrect fights with street names, card scanners misread digits, and a shopper on a phone is more likely to be doing this one-handed than sitting at a desk. A wallet button skips all of that by reusing information the device already has stored and verified. Putting it first is what actually gets it used; buried below a full form, most shoppers are already typing before they notice it exists.
How to test it
- Hypothesis
- Moving express wallet buttons above the checkout form will lift checkout completion rate on mobile, because shoppers with a saved wallet can skip manual form entry entirely instead of discovering the option partway through typing.
- Primary metric
- Checkout completion rate (mobile checkout sessions)
- Guardrail metric
- Average order value, which could fall if wallet checkouts skip an upsell step that the manual flow otherwise shows
Related ideas
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