Product pageDesktopClarityDiscovery
Turn gallery slides into designed infographics, not just photos
Gallery slides are built graphics with icons, callouts and comparison panels, so the carousel argues for the product rather than only showing it.
What it is
Gallery slides are built as designed graphics, with icons, callouts and comparison panels, rather than plain product photos, so the carousel argues for the product instead of just showing it.
Why it works
A shopper swiping the gallery is in a receptive, exploratory mode. Filling those slots with claims made visual, for example key ingredients, how it works and directions, turns dead carousel positions into a second sales argument the shopper opts into rather than one pushed at them.
How to test it
- Hypothesis
- Replacing photo-only gallery slides with designed infographic slides will lift add-to-cart rate by communicating value the eye cannot read from a photo.
- Primary metric
- Add-to-cart rate (product page sessions)
- Guardrail metric
- Gallery engagement (slides viewed), to confirm shoppers still explore it
Related ideas
Want this tested on your store?
We run the experiment, call the result honestly, and get paid on what it adds.
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