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Itemise a bundle as a value stack struck to FREE
The buy box lists every bundle item with its own price struck through to FREE, so the discount is itemised as evidence rather than asserted as a percentage.
What it is
The buy box lists every item in the bundle with its own price struck through to FREE, so the discount is itemised rather than asserted as a single percentage off.
Why it works
A percentage off is a claim; an itemised list is evidence. Listing each item and striking its price lets the shopper add up the value themselves, which is far more persuasive than a number they are asked to trust.
How to test it
- Hypothesis
- Showing an itemised value stack in the buy box will lift add-to-cart rate and order value on bundles by making the saving concrete.
- Primary metric
- Add-to-cart rate (bundle product pages)
- Guardrail metric
- Average order value, watching that it does not fall from over-discounting
Related ideas
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