Product pageDesktopAOVDiscovery
Offer a build-a-bundle set with a combined saving
The page lets a shopper assemble a matching set in one action with a small combined discount, raising basket size by solving the next need.
What it is
The page offers a build-a-bundle or pre-priced set with a small combined discount, letting the shopper assemble a complete matching set in a single action.
Why it works
Removing the work of assembling a matching set, and rewarding buying it together, raises basket size by solving the next need rather than pushing a random add-on.
How to test it
- Hypothesis
- Offering a build-a-bundle discount on the product page will lift average order value without lowering conversion.
- Primary metric
- Average order value
- Guardrail metric
- Conversion rate, to confirm the bundle does not distract from the single-item purchase
Related ideas
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