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Show a named medical advisory board
A section introduces the medical advisory board: named doctors with photos, specialties and quotes, giving the product governance-level credibility.
What it is
A section introduces the brand's medical advisory board: named doctors with photos, their specialties, and a short quote from each about the product, presented as part of how the product is governed rather than as ads.
Why it works
An advisory board says doctors stand behind the product continuously, not just that one endorsed it once. For a health product that governance-level credibility is stronger than any anonymous review.
How to test it
- Hypothesis
- Showing a named medical advisory board will lift add-to-cart rate for a health product by adding accountable expert credibility.
- Primary metric
- Add-to-cart rate (product page sessions)
- Guardrail metric
- Bounce rate
Related ideas
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