Nav & headerDesktopDiscoveryFriction
A mega menu that previews products with a quiz panel
The menu shows product-preview cards grouped by type with images and badges, beside a panel of shortcuts, so shoppers browse the range or take a guided quiz from the nav.
What it is
Hovering the main category opens a mega menu of product-preview cards grouped by type, each with a thumbnail and a badge (Best Seller, feel), beside a panel of shortcuts like Shop all, Take the quiz and Compare.
Why it works
Previewing the actual products inside the nav lets a shopper recognise what they want before clicking, and the quiz and compare shortcuts rescue the undecided, so the menu both merchandises and guides.
How to test it
- Hypothesis
- A product-preview mega menu with a quiz shortcut will lift product-page entries and quiz starts from the nav versus a text-only dropdown.
- Primary metric
- Click-through to product pages from the nav
- Guardrail metric
- Quiz completion rate, to confirm the shortcut helps rather than distracts
Related ideas
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