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Offer size tiers with a per-serving price
Size options are shown as tiers with servings and a per-serving cost, alongside a subscription saving, so a larger commitment reads as the better value.
What it is
Size options are presented as tiers, for example 120 / 360 / 30 servings, with the servings and a per-serving cost shown, alongside a subscribe-and-save saving, so a bigger pack reads as the better deal.
Why it works
Breaking the price into a per-serving number makes a large sticker easier to accept, and showing the tiers side by side nudges the shopper toward the larger, better-value pack, which raises order value.
How to test it
- Hypothesis
- Showing size tiers with a per-serving price will lift average order value by making the larger pack read as the better deal.
- Primary metric
- Average order value
- Guardrail metric
- Conversion rate, to confirm the tiers do not stall the decision
Related ideas
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