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Show the science: each mechanism with its active and a result
Named mechanisms each carry the active ingredient, its dose, how it works and a specific result, so "clinically studied" reads as something concrete.
What it is
Each way the product works gets its own card naming the active ingredient and its dose, a plain explanation of the mechanism, the benefits it drives and a specific result (for example a clinical marker that moved), turning a clinically-studied claim into something concrete.
Why it works
Pairing a named, dosed active with a mechanism and a real number is far more believable than a backed-by-science badge, because it shows the shopper exactly what does what and by how much.
How to test it
- Hypothesis
- Showing each mechanism with its active, dose and a result will lift add-to-cart rate for a science-led product by making the claims concrete and defensible.
- Primary metric
- Add-to-cart rate (product page sessions)
- Guardrail metric
- Scroll depth to the section
Related ideas
Want this tested on your store?
We run the experiment, call the result honestly, and get paid on what it adds.
See the performance program