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An accent-coloured trust bar under the hero
A full-width bar in a bright brand accent carries a few icon-and-label proof points, so it reads as part of the brand rather than a grey compliance strip.
What it is
A full-width bar in a saturated brand accent sits directly under the hero carrying four to six icon-and-label claims, for example ships fast, third-party tested, GMP certified.
Why it works
In an accent colour the bar reads as part of the brand rather than a grey compliance strip everyone ignores, and it groups the top reassurances exactly where the eye lands after the hero.
How to test it
- Hypothesis
- An accent trust bar under the hero will lift add-to-cart rate by making the key reassurances read as brand rather than fine print.
- Primary metric
- Add-to-cart rate (product page sessions)
- Guardrail metric
- Support contact rate on the topics the bar covers
Related ideas
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