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A "free from" strip listing what is NOT in it
A full-width accent strip lists everything the product leaves out (no sugar, no gluten, no additives), answering what-is-not-in-it doubts in one scan.
What it is
A full-width strip in a brand accent lists everything the product does not contain (no gluten, no GMOs, no hormones, no artificial additives, no sugar), laid out so the whole free-from promise reads in one scan.
Why it works
For a health or food product, what is left out is often as important as what is in it, and a bold free-from strip answers those doubts at a glance in the brand voice rather than buried in an ingredient panel.
How to test it
- Hypothesis
- Adding a free-from strip will lift add-to-cart rate for a clean-label product by answering what-is-not-in-it doubts at a glance.
- Primary metric
- Add-to-cart rate (product page sessions)
- Guardrail metric
- Bounce rate
Related ideas
Want this tested on your store?
We run the experiment, call the result honestly, and get paid on what it adds.
See the performance program