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Tag every ingredient with the job it does
A grid shows each ingredient photographed with a small function tag (memory, mood boost, calm energy), making a long formula scannable by benefit.
What it is
Every ingredient in the formula appears in a grid, photographed, with a small tag naming the job it does (memory and learning, dopamine precursor, calm energy), so a long formula becomes scannable by benefit.
Why it works
A 27-ingredient list is noise; the same list tagged by function is an argument. The shopper scans for the benefits they want and finds the ingredients delivering them, which makes a complex formula feel deliberate.
How to test it
- Hypothesis
- Tagging each ingredient with its function will lift add-to-cart rate for a multi-ingredient formula by making the formula scannable by benefit.
- Primary metric
- Add-to-cart rate (product page sessions)
- Guardrail metric
- Section engagement
Related ideas
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