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An editorial mega menu with imagery and collection tiles
The menu opens into a grid of editorial photography and a promo panel, with a row of circular collection tiles below, selling the range as a lookbook rather than a link list.
What it is
Hovering a nav item opens a mega menu built from editorial photography and a promo panel, with a row of circular collection tiles below, presenting the range as a lookbook rather than a plain link list.
Why it works
Leading the menu with imagery sets the brand register and lets a shopper browse by feel, which suits a fashion or lifestyle catalog where the look sells the product more than the category name does.
How to test it
- Hypothesis
- An image-led mega menu will lift engagement and collection-page entries for a lifestyle brand versus a text-only dropdown, by letting shoppers browse by look.
- Primary metric
- Click-through to collection/product pages from the nav
- Guardrail metric
- Nav interaction responsiveness, to confirm the imagery does not slow it
Related ideas
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