Product pageMobileFrictionClarity
Give the mobile variant selector large tap targets
On mobile the variant selector uses full-width chips or a bottom sheet with large tap targets rather than a small native dropdown.
What it is
On mobile the variant selector uses full-width chips or a bottom sheet with large tap targets rather than a small native dropdown that is easy to mis-tap.
Why it works
A tiny native select is easy to mis-tap and feels like a form. Large, considered tap targets cut mis-taps and make the choice feel deliberate, which matters most on the device where the majority of product-page traffic lands.
How to test it
- Hypothesis
- Replacing the native mobile variant dropdown with large tap targets will lift add-to-cart rate on mobile by reducing selection friction.
- Primary metric
- Add-to-cart rate (mobile product page sessions)
- Guardrail metric
- Variant-selection error and change rate
Related ideas
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