Product pageDesktopFrictionClarity
A sticky add-to-cart bar that carries the struck price
Once the buy box scrolls away a sticky bar pins the add-to-cart carrying the selected variant and the discounted price beside the struck original.
What it is
Once the main buy box scrolls out of view a sticky bar pins the add-to-cart, and it carries the selected variant and the discounted price beside the struck original, not just the button.
Why it works
On a long product page the buy box disappears right as interest peaks. Keeping the offer, not only the action, in reach means the reason to buy travels with the button and the shopper does not scroll back to act.
How to test it
- Hypothesis
- A sticky add-to-cart bar carrying the struck price will lift add-to-cart rate on long product pages by keeping the offer reachable.
- Primary metric
- Add-to-cart rate (product page sessions)
- Guardrail metric
- Mis-tap or rage-click rate on the sticky bar
Related ideas
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