Pin the lead price-point promo as a permanent nav tab, not a banner
Quince pins its $50 Cashmere price anchor as a permanent nav tab, not a dismissible banner, so the shopper can return to it from any page at any time.
What it is
The main nav's first item, ahead of New Arrivals and Best Sellers, is a permanent tab for the brand's lead price-point promise, "$50 Cashmere", linking straight into that specific assortment rather than living only in a dismissible homepage banner.
Why it works
A price-anchor promo living in a banner or announcement bar disappears the moment the shopper dismisses it or navigates to a second page, so its persuasive value is spent in a single glance on a single page. Making it a permanent nav tab instead means the shopper can return to that exact price point at any time, from any page, days into their visit, without needing to remember a search term or navigate back to the homepage. It also signals that the price point is a standing feature of the catalog rather than a limited-time push, which is a calmer kind of persuasion than urgency copy: it says this is just what the price actually is here, not act now.
How to test it
- Hypothesis
- Pinning the lead price-point promo as a permanent nav tab will lift clickthrough rate on that tab across a multi-page session, because shoppers can return to the exact assortment at any point in their visit instead of only encountering it once in a dismissible banner.
- Primary metric
- Clickthrough rate on the pinned nav tab (sessions with 2 or more page views)
- Guardrail metric
- Clickthrough rate on the adjacent New Arrivals and Best Sellers tabs, which could fall if the price-anchor tab, positioned first, captures clicks that would otherwise have gone to them
Related ideas
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