Add size-specific shortcut links to the footer for returning shoppers
The footer lists direct Shop by Size links, Twin through Cal King, so a returning shopper who knows their size can skip straight to it from any page.
What it is
A "Shop by Size" footer column lists direct links for Twin, Twin XL, Full, Queen, King and Cal King, each routing straight into that size's filtered results, alongside the standard Products/Support/About columns.
Why it works
A returning shopper who already knows their size does not need the homepage, a size guide, or a category page's filter sidebar, they need exactly one thing: their size. Making that the entry point from the footer, available from any page on the site, means that shopper can skip straight to a relevant result set from wherever they happen to be, rather than navigating back to a starting point and re-filtering from scratch every visit.
How to test it
- Hypothesis
- Adding size-specific shortcut links to the footer will lift add-to-cart rate among returning visitors, because shoppers who already know their size can skip straight to a filtered result set instead of re-navigating from a category page every visit.
- Primary metric
- Add-to-cart rate (returning-visitor sessions that click a footer size link)
- Guardrail metric
- Category page filter usage, which could fall if shoppers who would normally explore filtered options jump straight to a single size link instead
Related ideas
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